I love talking about mini sessions! We chatted in episode 50 about last year’s mini session day where I made $5000. It’s fun to come back again each year and share about what went well, what didn’t, and what I would change.
For background, I offer mini sessions typically once a year where clients can choose between a brand mini session or a headshot mini session. I’m sharing today about how this year’s mini session day went, how I made 2K more than I did last year, and other mini session tips. Here are the main things discussed in this episode:
- Mini session overview and pricing/upselling info
- What I love about mini sessions
- Things I did differently this year
- How I utilized my waitlist and built it throughout the year
- Why I’m considering making my mini session day a bi-annual event
- Utilizing more than just Instagram to sell my mini sessions
- Why the mini sessions were easy to sell
- Inviting people to book and reaching out to potential clients
- Pricing rundown
- How I changed my marketing strategies this year
- Promoting through the entire launch (up until the very last minute!)
A few highlights from this episode:
[5:35] – It is a really good deal. That also makes it extremely easy for me to sell. And that’s kind of the point of mini sessions!
[8:04] – By the time I launched, I had over 100 people on my waitlist.
[9:50] – I do think a lot of why the mini sessions sell as well as they do is because there’s scarcity. There’s 25 spots a year. They’re offered once a year.
[15:00] – Everyone needs a mini session. Everyone needs a bomb photo of themselves that makes them feel good.
Free 5 day mini course all about making the move to brand photography here!
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