How I Made 7K in 1 Day with Mini Session Day

#78: 7K Mini Session Day

I love talking about mini sessions! We chatted in episode 50 about last year’s mini session day where I made 5K. It’s fun to come back again each year and share about what went well, what didn’t, what I would change, etc.

I love talking about mini sessions! We chatted in episode 50 about last year’s mini session day where I made $5000. It’s fun to come back again each year and share about what went well, what didn’t, and what I would change.

For background, I offer mini sessions typically once a year where clients can choose between a brand mini session or a headshot mini session. I’m sharing today about how this year’s mini session day went, how I made 2K more than I did last year, and other mini session tips. Here are the main things discussed in this episode:

  • Mini session overview and pricing/upselling info
  • What I love about mini sessions
  • Things I did differently this year
  • How I utilized my waitlist and built it throughout the year
  • Why I’m considering making my mini session day a bi-annual event
  • Utilizing more than just Instagram to sell my mini sessions
  • Why the mini sessions were easy to sell
  • Inviting people to book and reaching out to potential clients
  • Pricing rundown
  • How I changed my marketing strategies this year
  • Promoting through the entire launch (up until the very last minute!)

A few highlights from this episode:

[5:35] – It is a really good deal. That also makes it extremely easy for me to sell. And that’s kind of the point of mini sessions!

[8:04] – By the time I launched, I had over 100 people on my waitlist.

[9:50] – I do think a lot of why the mini sessions sell as well as they do is because there’s scarcity. There’s 25 spots a year. They’re offered once a year.

[15:00] – Everyone needs a mini session. Everyone needs a bomb photo of themselves that makes them feel good.

Free 5 day mini course all about making the move to brand photography here!


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Hi! I'm Maddie.

If I’m giving you my elevator pitch, I’m a Sioux Falls, South Dakota, brand photographer and educator for creative women.

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