For Creatives

What To Do as an Entrepreneur During a Slow Season

Whether you’re dealing with an expected slow season (like winter months in the Midwest) or an unexpected one (like a national pandemic), it can be uncomfortable to go from busy to … not. I try to remind myself during slow periods in business that there are times of the year I crave downtime. While it […]

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For Creatives

7 Tax Write-Offs You May Be Missing

As your business grows and makes more money, you’ll likely find yourself with a growing list of expenses as well. Luckily, the government helps out small business owners (well … a little bit 😉 ) by allowing us to write off things that are necessary or make business much easier. Too often, business owners forget […]

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For Creatives

15 Ways to Use Personal Branding Photography

A personal branding session is a great way to create a ton of content for your business. Here are all my favorite ways to use your branding photography.

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For Creatives

The Beginner’s Guide to Instagram Hashtags

Hashtags are a powerful Instagram tool. Let’s break down using hashtags, how they can help your business, and where to get started as a beginner.

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For Creatives

flat lay of camera and polaroids

The Key to a Successful Side Hustle

I’ve been in business as a photographer for 8 years, and for all but the last 9 months, I did it while working a full time job. I absolutely know what it’s like to feel like you will never have enough time in the day to get anything done. I understand feeling like you have […]

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For Creatives

What is a Lightroom Preset?

If you follow me on Instagram, you know that I talk about my new presets a lot. Heck, if you follow any photographer or blogger on Instagram, you’ve probably heard the word ‘preset.’ But what the heck is a preset, and why would you need one? First things first: presets are used in an app […]

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For Creatives

laptop on white bed

5 Things Photographers Should Outsource in 2019

I started outsourcing parts of my photography business a couple years ago, and I will never go back. It has been such a game changer to be able to work ON my business instead of just IN my business. So many people are overwhelmed in their photography business. And for good reason! As photographers and […]

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For Creatives

How I Keep Client Photos Safe

Being a photographer is a profession that deals with a lot of technology. From the fancy cameras we shoot with, to the cards the images are saved to, to the hard drives that everything is stored on, there are a lot of moving tech parts. I started taking image protection a lot more seriously after […]

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For Creatives

The Best 2018 Black Friday Deals for Photographers

It’s the mossssst wonderful tiiiiiiiime of the yearrrrrrr… Okay, okay, okay, shopping is NOT what the holidays are all about, but it sure is fun! I love Black Friday every year because of all the amazing deals I can snag for my business. Because hello, it’s a write off! Also – when you hear ‘write […]

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For Creatives

Easy SEO Tips for Photographers

Does the acronym ‘SEO’ make you break out in a cold sweat? Do you run screaming in the other direction? SEO, or search engine optimization, has a tendency to strike fear in the hearts of most creative entrepreneurs. It can be an overwhelming topic, and because of that it often becomes one of those things […]

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For Creatives

I SPEND WAY TOO MUCH TIME ON INSTAGRAM.

@maddiepeschong

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