I'm listening...
No fluff. Just a system that finally makes it all click.
Behind the Shot gives you the full system — planning, posing, shooting, and delivering — so you can stop feeling like an imposter and start showing up like the expert your clients already think you are.
You Had Me At "click"
I Need BTS →
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Behind the Shot
You second shot weddings to learn —but brand shoots? You’re guessing your way through.
Your "Winging It" Days Are Over. Welcome To Your Expert Era.
Behind the Shot shows you exactly how I plan, shoot, and deliver brand sessions that don’t just look good — they work.
You’ll watch real client shoots, learn my full process, and walk away knowing how to shoot with strategy, not guesswork. Because the right system doesn’t just boost your confidence — it books better clients.
ON SITE:
IN FLOWER | a colorful downtown flower shop
ON SITE:
MINDFULLY WELL
MINI SESSION | ON SITE
(And now you're wondering why clients aren't rebooking, referring, or raving.)
The Brand Shoots You’re About to Crash (In the Best Way)
MINI SESSION | A FULL DAY
You’re not just taking pretty pictures. You’re telling brand stories that actually move the needle for your clients!
→ Standing Out
You walk into every session knowing exactly what to do — no second-guessing, no shot list scrambling.
→ More Confidence (bye anxiety!)
The kind who hype you up, book you again, and happily pay more — because your work works.
→ Raving Clients
here's what your business, could be:
want to see the future?
Natural light, tricky light, weird locations? You can handle anything the shoot throws at you — like a pro.
→expert energy
You Had Me At "Expert"
I Need BTS →
Does this sound like you?
Does this sound all too familiar?
YOUR CURRENT CHALLENGE
You feel lost at brand sessions, and your clients don't bring what you need to create magic.
You have all your best ideas after your brand session is wrapped.
You feel dread when booking a new client, because you have no idea where to start with planning.
Your galleries feel stale and boring, and consist of mostly headshots.
Your clients aren't using their photos, even if they say they love them.
You're feeling dragged down by subpar locations (wtf is with all these brown walls and no windows?!)
Your clients are silent after you send their photos, and return clients and referrals are rare.
It's time to go
Behind the Shot
Behind the Shot
Build a planning process so comprehensive you'll never run out of image ideas, and take billboard-worthy photos that your clients can’t wait to use.
Tools, concepts, and methods
The Personal Brand Process
You're not just a brand photographer–you're a creative director. Learn how to plan shoots that align with your client’s vision and create seamless, visual shoot guides for stress-free sessions.
Brand Story-telling
Brand Storytelling
Learn how to tell the story of a brand so your sessions are more than just a gallery of headshots. Your galleries won't just make your clients look good–they'll help them sell their products and services.
Tools, concepts, and methods
Power-house Portfolio Method
Powerhouse Portfolio Method
When your galleries are Powerhouses, your clients will have better results, and you'll book more clients from your past work. Brand sessions aren't just dozens of headshots - they should tell the story of the brand and help your client's get more business.
Tools, concepts, and methods
5 Star Client Off-boarding
Brand photography clients come back again and again–but you have to invite them. Learn how to close out projects so they don't drag on forever (killing your profitability), while still inviting your clients back for future sessions.
Tools, concepts, and methods
Then, go (further) behind the scenes.
Watch all the concepts you've learned come together in four real brand sessions.
You'll be my virtual second shooter and see how I direct my clients, and the resulting images (complete with camera settings).
Meet Stephanie, the florist and shop owner of InFlower. Watch in real-time as I build trust and help a new-to-me client feel comfortable in front of the camera. Learn how I use on-camera flash and an off-camera strobe to get gorgeous brand photos, while navigating a small space.
Stephanie: InFlower
A Mini Session Day
Melissa Eich: Mindfully Well
Mariah: Rose Color Creative
Melissa is a health coach and owner of Mindfully Well Coaching. See what a session with a long-time client looks like. In this session I use on-camera flash and natural light in a private home, while working alongside my client's virtual assistant/content creator.
Stephanie: InFlower
A Mini Session Day
Melissa Eich: Mindfully Well
Mariah: Rose Color Creative
Hear how I set my mini session clients up for success when we only have a short amount of time to work…and how I roll with the punches if things don’t go as planned.
Stephanie: InFlower
Melissa Eich: Mindfully Well
Mariah: Rose Color Creative
A Mini Session Day
Join me for a styled shoot day and hear me explain the key pieces of a brand shoot as I direct a group of photographers in capturing a portfolio-building brand session.
Stephanie: InFlower
Melissa Eich: Mindfully Well
A Mini Session Day
Mariah: Rose Color Creative
What’s Really Inside?
We love a good sneak peek :)
Curious about what it’s actually like to elevate your brand photography game with Behind the Shot? I'm pulling back the curtain and giving you an exclusive 3-minute sneak peek behind a photoshoot!
It’s the no-fluff, real-deal preview you’ve been waiting for. Ready to transform your sessions? Hit play!
Meet Maddie
Brand-photographer-turned-educator, here to help you become the photographer everyone wants to book.
I used to deliver galleries to my clients and never see them used. I tried everything to change this:
🎥 I recorded Loom videos walking them through their galleries. (They were mostly unwatched.)
🎨 I created Canva templates so they could easily incorporate their photos into their current branding. (They didn't get used.)
📞 I offered post-session content planning calls where we'd create content together in real time. (No one booked them.
❓ They needed someone to sit down with them and ask the right questions so we could create the exact shots they needed to help make their branding and marketing easier.
🥅 They needed help articulating what the goal of the session was, so they'd be excited to put their photos to use when they got them.
🤩 They needed someone to help build their confidence during the planning and shoot process, so they'd feel ready to show up as themselves when dozens of gorgeous photos landed in their inbox.
When you plan a personal brand session with strategy from the get-go, you end up with clients who love and use their photos, tell their business-owner friends about you, and return for sessions again and again.
But then I realized: my clients didn't need help with using their photos after the session.
They needed it before.
Behind-the-Scenes Brand Sessions
Lighting on Location Training
Client questionnaire
Canva Shoot Guide template
BEHIND THE SHOT
Join now
$497
Behind-the-Scenes Brand Sessions
Lighting on Location Video Training
Client questionnaire
Canva Shoot Guide template
Rachael was an incredibly talented photographer, but struggled with getting her clients to use their images. She would get home from brand sessions and think of all the shots she didn't get.
Understanding how to plan a brand session and get all the shots her clients need (and will actually use) has totally changed Rachael's business.
She's done booking weddings, leaving more time on nights and weekends for her four kids.
She has an ongoing partnership as the primary photography of a national retail brand, and she just wrapped up a project with a celebrity brand that found her through past work.
Rachael quit weddings and is shooting for national brands.
Rachael quit weddings and is shooting for national brands.
Rachael was an incredibly talented photographer, but struggled with getting her clients to use their images. She would get home from brand sessions and think of all the shots she didn't get.
Understanding how to plan a brand session and get all the shots her clients need (and will actually use) has totally changed Rachael's business.
She's done booking weddings, leaving more time on nights and weekends for her four kids.
She has an ongoing partnership as the primary photography of a national retail brand, and she just wrapped up a project with a celebrity brand that found her through past work.
What you get when you join
Behind the Shot
Behind the Shot
Personal Brand Process Video Trainings
Behind-the-Scenes Brand Sessions
Lighting on Location Video Training
Shoot Guide Canva Template
Self-paced video trainings that walk you through how to plan a brand session that results in a gallery you and your clients can use to get more business. Access the trainings whenever, in less than 20 minutes.
Go behind-the-scenes at four different brand sessions and watch how I pose and direct clients to build their confidence. You'll see the resulting images, complete with camera settings. Be my virtual second shooter–no need to even put on pants.
More than a shot list, this comprehensive, day-of plan will WOW your clients and ensure you're on the same page. You'll get access to the Canva template, so all you have to do is update and send.
Stop cancelling shoots every time it's cloudy. I'll take you behind-the-scenes of a session with NO natural light and show you exactly how I make the space look light-filled. You'll see my exact flash settings, how I troubleshoot, and my favorite modifiers.
Gear & Locations Guide
YOUR ENROLLMENT BONUS
and they're yours when you join BTS
Video walkthrough of every piece of gear I bring to a brand photo shoot, complete with a downloadable PDF guide with shoppable links so there's no second-guessing.
what's in my camera bag
Video training where I'll tell you my industry secrets of how I find gorgeous, on-brand locations for every brand shoot, even in a small town.
FIND ON-BRAND LOCATIONS
Absolutely! Whether you're new to photography or looking to pivot into brand photography, BTS offers insights for all skill levels.
Is BTS suitable for beginners?
Yes, BTS will help elevate your planning, shooting and delivery so you can raise your prices and book more sessions.
Is BTS for me if I've already been doing brand photography?
Behind the Shot is a one-time payment for forever access. That means for as long as the program exists, you can access it.
How long do I have access to BTS for?
You have the option to submit your Shoot Guide and final gallery to Maddie for review and feedback.
How can I get support?
Yes, you'll have lifetime access to the videos, so you can learn at your own speed.
Can I watch the videos at my own pace?
You'll receive an entire module about flash that walks you through what settings to use if you're in a space with no ambient light. You can watch how I shoot with flash and other lighting modifiers.
Will you teach me about flash or lighting?
How to plan, shoot and deliver a brand session
How to use flash and other lighting on location
Client questionnaire
Canva Shoot Guide template
- Personal Brand Process Video Trainings
- Behind-the-Scenes Brand Sessions
- Lighting on Location Video Training
- Client questionnaire
- Canva Shoot Guide template
get BEHIND THE SHOT
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