BTS is the photography skills course to help you price, plan, shoot, and send brand sessions that have clients raving about your work
DELIVER the BEST
IN YOUR area
LOOK THROUGH my VIEWFINDER
I'LL SHOW YOU. Literally.
Wondering what it really takes to become a profitable brand photographer?
to see exactly how I built a multi-six-figure brand photography business
I’m taking you behind the scenes of my entire process from start to finish — so you can steal my systems for onboarding, prepping, and making clients look (and earn) like a million bucks.
WE CALL THIS course BTS for a REASON
BEHIND THE SHOT is PERFECT for:
People who don’t know how to use a camera at all. BTS assumes you have a basic level of photography skills.
(Or misogynists. We’re unapologetic feminists around here.)
THE ONLY PEOPLE it's NOT perfect FOR?
You’ve worked with brands, but you’re still guessing your way through. Planning is stressful, sessions are a crap shoot, and your galleries must be stale, because clients don’t seem to use them, let alone come back for more.
BTS solves all those struggles. You’ll discover my secrets to delivering flawless sessions that have you AND your clients feeling like absolute babes.
Current brand photographers
You started with weddings, portraits, or seniors — but now, you’re intrigued by this whole branding thing. Could you really make more money by working better hours with cooler clients?! If so… how?
In BTS, you’ll learn the step-by-step process to become a brand photographer the savvy way, so you avoid all the messy, expensive trial and error I got to go through. (Lucky me.)
Brand-new brand photographers
BECAUSE HERE'S THE THING, BB
I learned that the hard way. But you don’t have to.
BRAND SESSIONS are NOTHING like SHOOTING PORTRAITS or WEDDINGS
When I started photographing brands in 2017, I thought it’d be similar to shooting weddings and portraits. I thought, because I could take a beautiful photo in my sleep, that would be enough. HA.
Since there wasn't anyone really doing brand photography yet (fr, it wasn't even called brand photography back then), I learned the rest the hard way. One pretty-but-not-profitable session at a time.
Without a roadmap, a lot of wannabe brand photographers stall for a year or more.
Behind the Shot lets you skip to the front of the line. Like FastPass, or whatever Disney’s calling it now.
Right away, you’ll have a clear, repeatable path for designing a strategic brand photography session. Your clients will walk away with photos that grow their business. And so will you.
IMAGINE 30 DAYS FROM NOW...
Natural light, tricky light, weird locations? You can handle anything the shoot throws at you — like a pro.
YOU FEEL IN CONTROL
You’re not just taking pretty pictures. You’re telling brand stories that actually move the needle for your clients!
YOUR WORK STANDS OUT
You walk into every session knowing exactly what to do — no second-guessing, no shot list scrambling.
YOU'RE MORE CONFIDENT
The kind who hype you up, book you again, and happily pay more — because your work works.
You have Raving Clients
Enjoy lifetime access to the entire self-paced course
WHAT YOU get WHEN you GET BEHIND THE SHOT
✔️ Brand Storytelling
✔️ Discovery Call Mapping
✔️ Creating the Shoot Guide
✔️ Creating a 5-Star Client Experience
✔️ Shooting the Session
✔️ Editing and Delivering the Gallery
✔️ Offboarding, Reviews, and Referrals
My step-by-step process
Learn everything you need to know in bite-sized video trainings
01
✔️ Florist branding session
✔️ Health coach branding session
✔️ Mini sessions for personal brands
✔️ Group photography styled shoot
Footage of actual sessions
Watch how I pose clients, work my camera, and direct all kinds of shoots
02
✔️ Pricing calculator
✔️ Email templates and automations
✔️ Session workflows
✔️ Discovery call map
✔️ Client questionnaire and review forms
✔️ Brand shoot guide
A full library of templates
Stop spending hours in Canva, Google Docs, and your own head
03
✔️ Pricing the Personal Brand Session
✔️ Lighting on Location
✔️ Finding On-Brand Locations
✔️ What’s in My Camera Bag
Bonus trainings & guides
Find the right pricing, locations, lighting, and gear
04
TAKE IT for A TEST DRIVE
Curious what BTS is actually like? Hit play for an exclusive 3-minute sneak peek!
Julia Crawford
@beevanruymbekephotos
Creating a 5-star experience video really stood out when trying to attract those luxury clients. The off-boarding post/session process was something I was not doing but makes so much sense, completely opened my eyes to the importance of off-boarding, can't wait to implement everything in my sessions!
HEAR IT from BTS ALUMNI
When I say you’ll get rave reviews…
This was such a game changer! The course was so easy to understand and follow, giving me more confidence!
Nicole Hodgson
@nicolehodgson.photography
It immediately started attracting the type of women I dreamed of working with: creative entrepreneurs, therapists, and small business owners ready to elevate their online presence.
After finishing BTS, I completely restructured my branding offer and launched my Signature Brand Session—a full-service experience that includes strategy, styling, and hair and makeup.
I used to deliver (what I thought were) fantastic brand photos… and never see them again.
I tried everything to get my clients to use their galleries. Until I realized: they didn't need help after the session. They needed it before.
Once I started asking the right questions, articulating the right goals, and getting clients excited about their sessions, my business transformed.
Since then, I’ve earned multiple six figures with brand photography… and helped hundreds of other photographers do the same.
Join me in BTS to learn how to plan a personal brand session with strategy from the get-go — so your clients actually use their photos, tell their business-owner friends about you, and return for sessions again and again.
meet MADDIE
BRAND-PHOTOGRAPHER-turned-EDUCATOR, HERE to help YOU BECOME the PHOTOGRAPHER EVERYONE wants TO BOOK
JOIN ME AS my VIRTUAL SECOND SHOOTER
Take a peek at the four real client photo shoots inside Behind the Shot — so you can see precisely how I pose, navigate, and put my clients at ease.
INFLOWER
WHAT YOU'LL COME AWAY WITH:
- How I work with introverted clients
- How I shoot in darker, small spaces
- How I get variety at minimal locations
01
02
HEALTH COACH
WHAT YOU'LL COME AWAY WITH:
- How I get variety when working with the same client each year
- Working with a team
- Navigating a large prop list
03
WHAT YOU'LL COME AWAY WITH:
- How I handle clients who arrive unprepared
- How I build client confidence quickly
- How I keep minis moving
MINI SESSIONS
04
WHAT YOU'LL COME AWAY WITH:
- Navigating speedy sessions
- Handling wardrobe selection
- Creating scenes and sets
PREVIEW
ROSE COLOR CREATIVE
IS BTS right FOR ME?
You want business coaching or marketing strategy more than session mastery (this is what we do in Rebrand, FYI!)
You’re unwilling to change how you currently shoot, even if what you’re doing feels chaotic
You want a plug-and-play posing guide with no strategy, context, or client thinking involved
Not quite for you if…
You want a framework you can reuse for every session instead of reinventing the wheel
You want to understand why certain brand photos work (or don’t), not just copy poses from Pinterest
You already know how to use your camera, but brand photography still feels mentally messy
It's a Full-body YES if…
HOW I take YOU BEHIND the SHOT
You’ll get access to the full course the second you sign up. Submit your onboarding form, so we can see where you’re starting from and celebrate your progress!
1. Enroll
Watch the video trainings and download the resources on your own time. If you spend just 30 minutes a day, 5 days a week, you’ll complete the course in less than a month.
2. Learn
Put what you’ve learned into practice! Submit your shoot guide and gallery for a one-time review. For unlimited support, join my Rebrand group coaching program at a special rate!
3. Apply
BONUSES
Limited-time bonuses Limited-time bonuses Limited-time bonuses Limited-time bonuses Limited-time bonuses Limited-time bonuses Limited-time bonuses Limited-time bonuses Limited-time bonuses
Join now through Thursday, July 2, and get these fabulous goodies totally free!
It’s launch week, baby… which means
Available through July 2026
Get my eyes on your sessions and questions with a full month of live coaching and Q&A calls.
The Summer Sprint
30-minute call
Pay in full within the first 48 hours, and get a private call to map out what your sessions should actually be worth.
1:1 pricing strategy call
Regularly $997
Enroll for only $497, my lowest price ever! (I’m actually insane for doing this.)
50% Off Regular Price
Brand-new module!
Learn how to build a bomb portfolio FAST — while getting paid to do it.
Portfolio Payday
pay in full bonus!
LOWEST PRICE, EVER
FAQs for all my fellow overthinkers
Behind the Shot is the photography skills course that teaches you how to become a brand photographer who has clients raving about your work. Through on-demand video lessons, behind-the-scenes training, and a full library of resources, you’ll learn my step-by-step system to plan, pose, shoot, and deliver premium brand photography sessions.
What is Behind the Shot?
Absolutely! As long as you can work a camera, you can become a brand photographer. BTS offers insights for all skill levels. It’s the foundational training for anyone looking to pivot from weddings, portraits, or seniors.
Can I take BTS if I’m new to brand photography?
Totally. BTS will help elevate your planning, shooting, and delivery, so you can raise your prices and book more sessions.
Should I take BTS if I’ve already been doing brand photography?
BTS is an on-demand program with immediate lifetime access. You can watch the trainings anytime, anywhere, for as long as the program exists online. The videos are short (most under 10 minutes), so you can binge everything at once or spread it out over several weeks. Plus, when you join now through July 2, you get a full month of live coaching and Q&A calls. And you can always upgrade to Rebrand for more live coaching and marketing support later. (All BTS students get an exclusive discount!)
Is the course live or on-demand? How long do I have access?
Yes! You have the option to submit your brand shoot guide and final gallery to me for personal review and feedback. I want you to feel completely confident as you implement everything you learn here. If you’d like more support, you can join Rebrand for unlimited content reviews, weekly group coaching, and more.
Does BTS include any personal support?
Yup. You'll receive an entire module about flash that walks you through what settings to use if you're in a space with no ambient light. You can watch how I shoot with flash and other lighting modifiers, too.
Will you teach me about flash or lighting?
I built a multi-six-figure brand photography business in Sioux Falls, SD — and my studio is in Tea, a town of about 7,000 people. So, yes. The photographers who thrive in brand photography aren't the ones in New York or LA. They're the ones who know how to position themselves as the expert in their market, whatever size that market is. I’ll show you how to do that.
Will this work if I live in a small town or don't have access to big brands?
You don't need to go out and buy anything before you start. BTS is built around working with what you have — and one of the bonus modules is a full walk-through of what's in my camera bag, so you can see what I use in real sessions. There's also a complete lighting module for shooting in spaces with no natural light, including my exact flash settings. If you decide to add gear down the road, you'll know exactly what to buy and why.