You start a creative business because it fills your cup, only to find that everyone else already had the same idea.

You offer discounts and lower prices to hustle against the competition, and before you know it you've got a business that looks the same as everyone else's. 

Maybe you're swamped with clients, but your bank account doesn't show it.

Your day dream is suddenly a nightmare and you feel burnt out, drained, and resentful of what you've built.

It doesn't have to be this way.

Does this sound familiar?

Does this sound familiar?

In 2018, after six years of side-hustling in the photography world, I made the decision to leave a marketing job I loved and pursue my passion full time. Since then, I've built a six-figure business, expanded my revenue streams, launched a podcast, and partnered with large and small brands.

While you can still find me behind the camera creating images to tell other brands' stories, my heart is in working with women to discover the magic behind their own personal brand.

Most days you can find me hosting mid-day kitchen dance parties for my kids, or kicking back on the couch watching The Office with my husband, Jeff. 

Hi. I'm Maddie.

Hi. I'm Maddie.

take the quiz

Brand of Magic?

Ready to discover your own

Brand of Magic?

Self made? Not quite. I get by with a lot of help from my incredible team who keep things functioning behind the scenes.

We help women discover their magic so they can show up confidently.

why we exist

We are fun. We believe that there are a million ways to do one thing, and you should always choose the most joy-filled way.

We are playful. We don’t take life (or business!) too seriously, and we approach it all through a lens of positivity.

We are transparent. You can expect us to be honest and real, even if it’s uncomfortable.

We are empathetic. We will meet you where you are.

We create community. We believe in abundance–not competition–and will always create space at the table.

Our Core Values

Our Team

Our Team


If you live around Sioux Falls, hit me up for coffee or wine - I'm always up for it. But if you aren't local (or a beverage fan) I'd love to pop into you inbox once in a while and say hi.

Let's Connect

Let's Connect

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