I believe personal branding is the secret sauce your business is missing to be able to charge higher prices, improve your reputation, and be *thee* (insert your profession here) in your area.

Hi, I'm Maddie

Let's get the party started!

My Story

From burnt-out AF working two jobs to multi-six-figure CEO who's a human first and business owner second. 

You may be wondering - how did I do it? The short answer? By showing up and being myself.

I believe more than anything that this is the best way to build an irresistible brand and that it’s totally possible for you to do the same thing.

There are people out there right now looking for what you do in the way only you can deliver it.

You don't have to wait until you have a bigger following to do what you really want to do.

You don't have to learn more or work harder before you're "worthy" of raising your prices.

You don't need to be "perfect" at something to be successful.

EXactly who you are today is all you need to make an impact.

If there's one thing I know for sure after years of working with women business owners, it's this:

zero, zip, nada

The number of times every week that I start my day with a perfectly productive morning routine. The internet makes it seem like everyone has their shit together all the time, but that's just not the case. You're doing amazing, morning routine or not!

The number of years I side-hustled before I quit my day job and went full-time living my dream.


The average number of beverages on my desk at any given time. Coffee (hot or cold brew, depending on the time of year and my mood), water, and Key Lime La Croix...to name a few. I swear it helps my productivity.


The average number of brand images my clients walk away with after a personal branding session. (Enough for at least a quarter of content!) R.I.P. selfie sticks. 


The number of times I met a bottle of wine I didn’t like. It was a cab that tasted like nail polish remover, and I don’t like talking about it.


The average number of months it takes my Rebrand clients to crush a big goal pinned to their vision board without working themselves into burnout in the process. Cheers!


for photographers

This shot list is the key to brand sessions that your clients actually use...and how you get clients singing your praises to all their friends. Grab this list for the 10 photos you need at every session, plus a bonus that will blow clients away.

The shots you need at every personal brand session.