Hi. I'm Maddie.

If you've been here a while, you probably know that this biz started as a college project with the name Mad Photo and Design. Since then, it's grown more than I could have ever imagined, and in 2018 I made the leap to leave a job in online marketing that I loved to follow some even bigger dreams.

While you can still find me behind the camera, I've also taken my two passions of online marketing and photography and expanded my business into education. I help women entrepreneurs build compelling visual businesses on social media through personal branding photography, and by teaching classes and workshops.

I believe that nothing is worth doing if it's not going to be fun. So let's have a little, why don't we?!


Most days you can find me hosting mid-day kitchen dance parties for my kids, or kicking back on the couch watching The Office with my husband, Jeff. 

Boy meets girl. Girl is way too young for boy. girl doesn't care. And then they went mini golfing.

Or something like that. Jeff and I met when I was 16 and he was 20 (our first date was mini golf at the Ramada), but since we were from a small town and our parents knew each other in passing, we didn't get too much side eye. Except for that one time my mom told me to, "Be careful, just in case," and I responded, "Mom, it's not like we're going to get married."

And yet, about five years later after a Post-it note marriage proposal, that's exactly what we did. Since then, we've added Simon (as in 'Says') and Veda (like My Girl) to our crew. Yup, life is pretty good.

While I'd love to take ALL THE PICTURES and shoot ALL THE WEDDINGS, these guys keep me grounded and have taught me when to say, "No." I think you'll understand that Saturdays spent glamping with my crew or enjoying a patio beer with my husband just can't be beat.

My Family

The Maddie Peschong Team

Self made? Not quite. I get by with a lot of help from my incredible team who keep things functioning behind the scenes.

We help women discover their magic so they can show up confidently.

why we exist

We are fun. We believe that there are a million ways to do one thing, and you should always choose the most joy-filled way.

We are playful. We don’t take life (or business!) too seriously, and we approach it all through a lens of positivity.

We are transparent. You can expect us to be honest and real, even if it’s uncomfortable.

We are empathetic. We will meet you where you are.

We create community. We believe in abundance–not competition–and will always create space at the table.

Our Core Values


If you live around Sioux Falls, hit me up for coffee or wine - I'm always up for it. But if you aren't local (or a beverage fan) I'd love to pop into you inbox once in a while and say hi.

let's connect

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