You started out working your creative business on nights and weekends, secretly hoping that someday your side hustle could support you full time. You’ve been burning the candle at both ends for a couple of years, and even though you are maxed out on time you can dedicate to helping clients, you aren’t at your income goal just yet. (But you totally can get there! Keep reading.)
You often come up with brilliant ideas that you can’t wait to launch…..until you scroll through Instagram and see literally hundreds of others who are already doing the same thing.
And suddenly, it seems impossible that you’ll ever have a business that stands out from the crowd, fills you up creatively, and supports your wildest dreams. Like making six figures working four days a week, serving your clients insanely well and still leaving your desk in time for preschool pick-up and taking a week off with your family and not looking at your laptop even once. (Ok, maybe once!)
If I’m giving you the girls-night-out over wine version:
I’m a photographer who went from busting her butt working nights and weekends to running a six-figure business that allows me all the time I need to have mid-day dance parties in the kitchen with my kids or kick back on the couch and watch The Office with my husband.
You may be wondering - how did I do it? The short answer? By showing up and being myself.
I believe more than anything that this is the best way to build an irresistible brand and that it’s totally possible for you to do the same thing.
You don’t need to be “perfect” at something to be successful.
You don’t have to learn more or do more or work harder before you are “worthy” of raising your prices.
You don’t have to wait until you have a bigger following to diversify your income streams or add passive products.
There are people out there right now looking for what you do in the way only you can deliver it.
Or something like that. Jeff and I met when I was 16 and he was 20, but I like to say we were high school sweethearts anyway. Fast forward thirteen+ years, and we’ve been married since 2013. We eventually added Simon (as in ‘says’), Veda (like My Girl), and most recently Ivy to our crew. Yup, life is pretty good!
While I used to be all about the night and weekend hustle (because #photographerlife), in recent years, I’ve traded weekends shooting weddings for Saturdays spent eating pancakes with the kids or enjoying a patio beer with my husband. Best trade there is if you ask me!
The internet makes it seem like everyone has their shit together all the time, but that's just not the case. You're doing amazing, morning routine or not!