You start a creative business because it fills your cup, only to find that everyone else already had the same idea.
You offer discounts and lower prices to hustle against the competition, and before you know it you've got a business that looks the same as everyone else's.
Maybe you're swamped with clients, but your bank account doesn't show it.
Your day dream is suddenly a nightmare and you feel burnt out, drained, and resentful of what you've built.
It doesn't have to be this way.
Does this sound familiar?
In 2018, after six years of side-hustling in the photography world, I made the decision to leave a marketing job I loved and pursue my passion full time. Since then, I've built a six-figure business, expanded my revenue streams, launched a podcast, and partnered with large and small brands.
While you can still find me behind the camera creating images to tell other brands' stories, my heart is in working with women to discover the magic behind their own personal brand.
Most days you can find me hosting mid-day kitchen dance parties for my kids, or kicking back on the couch watching The Office with my husband, Jeff.
Or something like that. Jeff and I met when I was 16 and he was 20, but I like to say we were high school sweethearts anyway. Thirteen+ years later, we got married in 2013 and eventually added Simon (as in 'Says'), Veda (like My Girl), and most recently Ivy to our crew. Yup, life is pretty good.
While I used to be all about that night and weekend hustle (because #photographerlife), in recent years, I've traded in weekends shooting weddings for Saturdays spent hanging with my crew or enjoying a patio beer with my husband. Best kind of trade off there is, if you ask me.