You love photography, but damn this industry can feel overwhelming.
You’re beginning to realize why so many of your ‘tog friends (and um, maybe you, too) feel so burnt out all the time.
You’re trying to build a unique business, but it feels like everyone is doing a version of the same thing and it’s easy to get caught up in the comparison trap.
You know you need to raise your prices, but that feels terrifying (who's going to pay!?), not to mention just one piece of the puzzle (seriously, who's gonna pay!?).
You’ve been doing this for a hot minute and you’ve got a calendar full of portraits and weddings to show for it...
...But you don’t feel fulfilled by the work you’re doing, or the hours you’re doing it in (cough cough…nights and weekends…cough).
A sixteen-week group coaching experience for photographers who desire to offer brand photography so they can scale their income, work betters hours, and run a business that feels like them.
Embody your brand in a way that attracts dream clients.
Stop looking to other businesses to decide what comes next for yours.
Grow your confidence so you can show up as the expert you are.
Build a successful business strategy that considers YOUR goals and priorities.
Make your mark in a new, underserved niche of photography.
Stand out from competitors offering similar services for half the price.
Monthly payment plans also available.
Your brand is what people say about you when you're not around, but in 2022 we have more control over our reputation than we like to think. We'll explore your current digital footprint, defining a niche, and value-based pricing. You'll also begin to put together your first brand sessions so you have a portfolio to showcase.
This month is all about the connection between you and your ideal clients. We'll start with the positioning of your website and social profiles. Then we'll dive into creating content that establishes not only rapport with your ideal clients, but also establishes you as an authentic thought-leader.
Content creation shouldn't take up much of your precious time. We'll explore the analytics of last month's content to see what themes are appearing in your online community: what conversations seem to stick? What are your people resonating with? I'll also show you my system for repurposing content so you don't have to constantly reinvent the wheel.
It's not just about marketing, you need to do what you say you're going to do. This month we'll set up systems, processes, and boundaries to make sure your high-touch business doesn't burn you out. We'll break down a stellar brand session client experience, and find ways to wow your clients so they have no choice but to leave killer reviews.
I've been coaching entrepreneurs for three years, and the biggest thing most women say they walk away with is increased confidence in themselves and their businesses, which makes me so happy! More specific results can include: increasing your pricing, landing higher paying clients, achieving your first 3, 5, and 10k months, more clarity on your magic/why/direction, connections with other women, booking your largest package, creating passive income, and holding better boundaries in business.
We will meet virtually every week on Wednesdays at 1pm central. Attendance is obviously encouraged, however all calls will be recorded and you will receive recordings on Friday. Any other applicable links and information will be sent out Friday as well. Additionally, every fourth week will be a catch-up week to help you get caught up in case you've fallen behind, as well as ask questions.
You're in good company! I expect this group to be an even split of people who want to eventually niche to offer only brand photography, and people who want to add it to their current offerings. There is room for both! You do not need to niche to be successful with brand photography, however there are strategic things that need to be considered to position you in a way where you can easily book high-end clients in this industry. Rebrand will help you find that!
There are two kinds of people out there: the kind who like to start right away and learn as they go, or the kind who like to have all the information before they begin. This program works for both learning styles, meaning you can begin booking brand photography clients as soon as we start OR wait until we are done in February. However, I do recommend beginning when we start, or shortly after. Here's why: this program is going to accelerate your growth in brand photography, but the best way to learn is by doing. This may be uncomfortable, but it's the best way to put the learnings of the program to work immediately, with real-world scenarios. And I'll be there to hold your hand the entire time!
That’s a great first step to see if we vibe well together! You can learn more about booking a one-time virtual coaching call with me by clicking here.