If you’ve been in business for a while, you have experienced a slow season. Sometimes slow seasons are expected (like planning to work less in the summer, for example), and sometimes they happen when we aren’t expecting them (like a global pandemic). Either way, they happen and are a normal part of business.
I want to share how we can use slow seasons to our advantage and tips for how to handle them when they come. Here are the main items discussed in this episode:
- Figuring out what a typical year looks like for you
- Getting ‘intimate’ with your numbers
- The right way to compare seasons of business, and what you might be doing wrong
- Prioritizing rest during a slow season
- Tackling backend work (finding an editor, finding a VA, tax stuff, setting up automations, scheduling out social media, client workflows, etc.)
- Do something creative (and it doesn’t have to be something that makes you money!)
- Starting conversations when you are ready for things to pick back up
- Using social media to get things rolling again
- Stay open to possibilities, even when things look and feel slow
A few highlights from this episode:
[6:38] – I think way too often we’re looking month to month and not accounting for things like seasonality.
[7:05] – If you are experiencing a slow season, what can you do inside that slow season that will pay off when things pick up again, because they will pick up again. Things always pick up again.
[13:19] – This is a great time to do some backend work. You know all those things that you said that you would do once things slowed down? Now it’s time to do them.
[17:09] – I have had to remind myself that not everything I do needs to be attached to a monetary outcome.
Remember that slow seasons happen and are a part of business! And I hope this episode encourages you that slow seasons can still be a beneficial time to your business.
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