Finding Your Special Sauce with Taylor de la Fuente

#75: Finding Your Special Sauce with Taylor de la Fuente

Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial – a boutique copywriting agency for creatives – Taylor and her team write bold, inclusive copy that sells their clients’ services for them. Ready to cyber-stalk her?

Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients’ services for them. Ready to cyber-stalk her? Head over to lteditorial.com.

In this episode, Taylor shares about your “special sauce” and how to use that to grow your business. After listening to this episode, I believe you’ll know how to update your marketing funnel and website to attract more dream clients to your service-based business.

Here are the main items discussed in this episode:

  • How Taylor got started in copywriting
  • Stepping into your confidence and how copy can help with that
  • How it takes time to find your special sauce and business interests
  • Taylor’s special sauce and three ways to find yours
  • Questions to ask yourself to discover your special sauce
  • How asking your clients can help you discover what makes your business unique and stand out
  • Using your business besties and peers to get an outside perspective on what makes you different to discover your special sauce
  • Taking that information and then starting at the bottom of your funnel to update things
  • Taylor’s tips for updating your website
  • What personal branding means to Taylor

A few highlights from this episode:

[5:41] – Copywriting is an exercise in self-confidence. 

[6:11] – Especially when it comes to business, we want to be telling people what makes us awesome.

[13:21] – Start with your rant pants on because things that frustrate you come flowing out.

[29:29] – Once you rewrite your website, you can copy and paste little pieces of words that you wrote and put them other places. No need to reinvent the wheel.

I love the tangible tips Taylor mentioned that you can start doing right now! If you want to connect with her, you can find her on Instagram @lteditorial.


Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!

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If I’m giving you my elevator pitch, I’m a Sioux Falls, South Dakota, brand photographer and educator for creative women.

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