Ask Me Anything About My Studio, White Space

#97: Ask Me Anything About My Studio, White Space

I previously did an episode about my studio, White Space, and the response was overwhelming. You all had more questions about owning a studio, and this episode is going to answer all of them.

I previously did an episode about my studio, White Space, and the response was overwhelming. You all had more questions about owning a studio, and this episode is going to answer all of them.

If you’ve ever been interested in what it looks like financially to open and run a studio, how long it took for us to make a profit, how we found the space, and what business model we like most so far, tune into this episode! 

Here are the main things discussed in this episode:

  • Initial investment into the studio
  • Initial changes we made to the studio
  • Was it difficult to find the space?
  • Expenses to keep the space running
  • How to make sure we are bringing in enough revenue
  • Having consistent long-term renters and members
  • How long it took to break even and profit
  • The passive income of the studio
  • Splitting my attention between different areas of my business
  • Do I ever get tired of the same space?
  • Specifics of how we manage bookings and our automations
  • Renting for non-photographers

A few highlights from this episode:

  • The issue with a lot of things was the unpredictability and seasonality.
  • Memberships are great stepping stones.
  • After a first challenging year, the studio pretty much runs itself.
  • I’m proud of what we’ve done and the systems we have in place. A place we shine is through our booking process.

White Space has brought a lot of learning, but it’s been a fun adventure for my husband and me. I hope this helped answer any questions you had regarding owning a photography studio!


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Hi! I'm Maddie.

If I’m giving you my elevator pitch, I’m a Sioux Falls, South Dakota, brand photographer and educator for creative women.

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