Making Less and Not Meeting Revenue Goals 

#70: Making Less and Not Meeting Revenue Goals

I found myself panicking as I was looking at my revenue for the year so far and saw I was behind where I was last year at this time. I also saw that I probably am not going to hit my revenue goal for this year.

I found myself panicking as I was looking at my revenue for the year so far and saw I was behind where I was last year at this time. I also saw that I probably am not going to hit my revenue goal for this year.

But amongst that panic, I stopped myself to remember that what I am making is still a big accomplishment. I have also had many other successes this year that haven’t been related to money.

Money is a big part of business and the reality of not hitting certain revenue goals can be tough, but there also doesn’t have to be shame around that. We are diving into this conversation on this episode. Here are the main things discussed:

  • Seasonality in business and my slow summer
  • Working on myself and money beliefs
  • Creating my personal branding framework and a breakthrough
  • My word for the year
  • How pruning and refining in my business led to less money but more growth
  • Success in my year even if the money doesn’t reflect it
  • Setting goals for next year

A few highlights from this episode:

[4:02] – And while I think it’s fantastic to constantly be reaching for the next thing, setting bigger goals and all of those, there’s also not any shame in not hitting them.

[7:25] – Seasonality in business is really normal, and it is not normal or we should not expect it to constantly be busy all the time.

[12:44] – This year felt like such a year of refinement and simplification, even though it took me until October to get there.

[14:39] – The number is just a thing. At the end of the day I am so happy with how this year went. I feel so incredibly aligned with what I’m doing, the people that I’m working with, and the conversations that I’m having.


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Hi! I'm Maddie.

If I’m giving you my elevator pitch, I’m a Sioux Falls, South Dakota, brand photographer and educator for creative women.

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