Having a Purpose Driven Brand with Solveig Petch 

Solveig Petch (AKA, Petchy) is a brand strategist and identity designer. She helps clients uncover their unique brand core and then translates that into compelling brand strategy and visuals to help them reach more ideal clients.

Petchy knows the ins and outs of building a brand, specifically having a purpose driven brand. Here are the main things discussed in this episode with her:

  • Petchy’s start in brand strategy and finding your right path
  • What conversations Petchy sees around branding (she’s based in Norway!)
  • Being in the driver’s seat of your brand
  • What having a personal brand means to Petchy
  • Embracing the true you and making yourself stand out
  • Purpose driven brand versus a profit driven brand
  • The ripple effect of making a difference
  • How Petchy helps her clients with confidence
  • The risk of not stepping into your purpose driven brand
  • Brand values versus bland values
  • Balancing personal and private life on social media
  • The next step for you to take

A few highlights from this episode:

[7:43] – Branding is not just about what you see. It’s actually more about what you are and what you do and how you put yourself out in the world.

[10:26] – At the end of the day, my clients are people. My clients are humans, and they want human connection.

[13:14] – It’s easy to just design a logo, to just design something that looks pretty. It’s more challenging to design a brand identity system that truly reflects who you are.

[24:16] – If you’re just kind of blending in with everyone else in this big sea of sameness, then how are those people going to find you?

[28:24] – There’s a line between personal and private, and you get to decide where that line is drawn.

If you are ready to get started with creating value within your brand, you can visit Petchy’s website here to join a free five-day email course. You can also connect with her on social media @petchy.co.


If you are ready to up-level the back end of your business and make your life easier, you can check out Dubsado here or use the code MADDIEPESCHONG to get 20% off your first month or year.


Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!

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