I have always enjoyed blogging which I think makes me a little bit unusual because whenever I talk to my creative friends about blogging I am typically met with groans. It isn’t something that people necessarily like doing. I think some of that is because we are told that as creatives who have a website, we should be blogging. But it takes a while to see results from that blogging! And I think that’s because a lot of us are not doing it correctly.
I noticed the biggest change in my business, website traffic, the type of client I was attracting when I doubled down on evergreen content, as opposed to posts that were more timely. Evergreen content can help set you up to look like the expert that you are! And Google tends to favor it as well. It keeps people coming back to your website because the content is always relevant.
This is why I recorded an episode all about evergreen content – because it can majorly help you in your business and even save you some time! Here’s a look at what I talk about:
- What evergreen content is
- Looking through past posts to find evergreen content topics
- Ways to share evergreen content with your audience
- How to spin content to do something completely new with it
- Evergreen content ideas
A few highlights from this episode:
[00:35] – I think some of that is because we are told that as creatives who have a website, we should be blogging. But it takes a while to see results from that blogging! And I think that’s because a lot of us are not doing it correctly.
[6:07] – Once you have done the initial work, share, share, share. Psychology says that people need to see something seven times before they take action. Assuming that only a third of your audience sees any given content–and honestly, with our old pal the Alogorithm, that’s probably a stretch–you can share your info every few months before people feel like they’re seeing a lot of repetition
[6:31] – Having content that revolves around the same core pillars can work wonders for establishing yourself as an industry expert.
After listening to the episode, here’s your homework! Go back through your content for the last six months and see what you have that is evergreen. How can you update it, maybe make a few changes, and share it via several outlets? See what you can come up with that will alleviate a little work, yet bump up your engagement!
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