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A space for photographers and creative entrepreneurs to dig into the art of personal branding.

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Take it Personally

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Sioux Falls photographer posing for own brand photography session

The 3 Factors That Make Brand Photography Clients Choose YOU

Listen on Apple Podcasts  |  Listen on Spotify About 10 years ago I moved to Sioux Falls, and my family wasn’t so sure I’d be able to make it as a full-time photographer as there were already so many photographers in the area, and to them, the market felt saturated. But here I am today, […]

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Book More Brand Photography Sessions (When You Don’t Have Any to Show)

Listen on Apple Podcasts  |  Listen on Spotify Booking brand photography clients can feel tough when you’re just starting out when you don’t have much brand photography in your portfolio yet. And even if you’ve been shooting for a while, trying to attract a different type of client without the right work to showcase can […]

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Why Marketing Brand Photography Feels Hard

If I had a nickel for every time one of my clients came to me and asked, “Why is brand photography so much harder to sell than wedding photography?” I would be so rich. This conversation comes up often with my coaching clients, who are typically transitioning from portrait and wedding photography to brand photography […]

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Can You Have a Personal Brand and Privacy?

“I’d love to have a personal brand…but I just value my privacy too much.” I’ll admit, I was a little taken aback the first time someone said this to me.  My immediate thought was, ‘Well…so do I.’ This is a huge misconception when it comes to personal branding: that we can have a personal brand, […]

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The Biggest Mistake Brand Photographers Make

Success as a brand photographer has nothing to do with your talent in photography.  It doesn’t have anything to do with whether you use a mirrorless or DSLR, or if you’ve landed national clients, or made six figures.  Nope. None of that. Success in brand photography depends on helping people see the value of themselves […]

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When you know how to show up as you — unapologetically, consistently, and with main character energy — everything changes.

You raise your rates without flinching.
You become the name everyone drops when they need [insert your profession here].
You stop blending in and start owning your lane — like a true era-defining icon.

Because the secret sauce to building a brand people actually care about?
It’s you, being louder and prouder than ever.

Personal branding is your Reputation Era.

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CloudSpot, my top choice for image gallery delivery, user-friendly with upselling.

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Dubsado, my essential CRM tool for contracts, invoicing and business automation.

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My favorite Things

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(as someone who runs 3 businesses)

Charge your Airpods. This is gonna be good.

Why I walked away from my biggest client

#35

EverythinG I did before I quit my Job

#42

How I deal with imposter syndrome

#08

Take It Personally:
A podcast about the personal
Side of business.

AIRPODS IN, LET'S GO

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Take It Personally:
A podcast about the personal side of business.

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