Rachel, of Rhody Ray, shares her journey from having a scattered approach to photography to niching down and strategizing her brand photography business. Through the Build a Strategic Brand Session training and Rebrand coaching, Rachel was able to have a plan to transition from wedding photography to brand photography, while keeping her clients top of mind.
Rachel discusses the challenges of shifting her brand’s focus, the importance of strategic planning and client questionnaires, and how pitching to potential clients has enhanced her business and confidence. Her experience with returning clients since her strategic pivot showcases the long-term benefits and growth opportunities in brand photography. Here are the episode highlights:
00:34 Rachel’s Journey Before and After Rebrand
04:03 Transitioning from Wedding to Brand Photography
06:25 The Power of Pitching and Embracing Rejection
11:27 Gaining Confidence and Strategy Through Training
19:47 Evolving Brand Photography with Strategy
25:46 Attracting and Retaining Dream Clients
Links:
- Connect with Rachel on Instagram or her website
- Join the free training: Plan a Strategic Brand Session on May 21st @ 12pm CST
- The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!
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