Pivoting Your Business During a Crisis

Pivoting Your Business During a Crisis - Take It Personally Podcast

Pivoting Your Business During a Crisis

CONTENT. It’s a word that strikes fear and causes paralysis. There is so. much. pressure. Will it be good enough? Deep enough? Clever enough? Funny enough? Enough enough? There’s a rule of thumb that has helped me get past that content paralysis, and it’s called the 80/20 content rule.

The other day, I was on a mastermind call with my business coach, and she said something that stuck with me: “Perfection is not going to survive this season.” With everything going on right now, a national pandemic at that, it just isn’t going to survive. Which is hard for us as humans because we have this tendency to want everything to be perfect before we do anything. And while we are waiting for things to be perfect, we are missing so many opportunities.

That’s why I wanted to talk with you today about pivoting. Being in the creative realm, I have been able to watch other entrepreneurs and see how they are handling the current situation. Some are in panic mode. For example, photographers are concerned because they can no longer safely take photos, and I don’t blame them for being worried. But I think it’s incredibly important to remember right now that you probably did not get into the thing that you are doing to do the thing that you are doing; there was probably another reason.

Let me explain. You likely had a destination in mind when starting your business. And the thing you chose to get to that destination is only your vehicle. So for me, my destination is to serve women or other business owners and help them grow their own businesses. I have done that through photography – that’s a vehicle for me. My studio is also a vehicle for me. Business coaching is another vehicle. The vehicles change, but the destination remains the same. And during this pandemic, vehicles are breaking down, which is why pivoting is an important topic to discuss.

Here’s what I talked about in this episode:

  • The biggest thing is that you need to be clear on what your destination is. What’s your goal? What’s your dream? (ps. Dig DEEPER – it’s more than simply liking to take pretty photos or create fun designs. WHY do you do those things?).
  • When you understand your destination, it’s so much easier to switch out the vehicle in times like this, if one vehicle were to break down. (If you can’t take pictures, what else can you do to reach your destination?)
  • Think about things you can pivot and do during this time, that might be different than what you originally thought or do, that is still serving your bigger purpose and helping you reach that goal.
  • It’s easy to feel trapped right now, but this is just a breakdown of one vehicle. You can go out and get another to help you get to your destination.
  • Pivoting can help you stay afloat and find a new vehicle to focus on to bring in income until things are back to normal.
  • Ask yourself “why” to better understand why you do what you do. Discovering what your bigger purpose or what destination is will help bring meaning to the things you are doing. 

Here’s a closer look:

[5:09] You likely had a destination in mind when starting your business. And the thing you chose to get to that destination is only your vehicle.

[14:58] Instead of spending this time panicking, take time to try and figure out what your bigger purpose is and what other ways you can still achieve that.

[15:48] Get creative with your vehicle but also don’t let it limit you. Remind yourself that there may be other vehicles or a better one.

I know things are hard and scary right now, but I encourage you to take this time to dig deep into yourself and your “why” behind it all. What is your destination or goal behind the things you are doing? See what other vehicles are out there that you can use during this time. Pivoting will keep you afloat and allow you to still reach that destination. Are you willing? I know you can do it.

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