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If your Instagram feed is filled with nothing but sneak peeks and “look how gorgeous this session was” captions, we need to talk. Instagram is not your portfolio; it’s the experience of your brand.
When you treat it like a dusty portfolio, you run out of content quickly and blend in with every other photographer. But when you start treating it like an experience, one great brand session can fuel your feed for 30 days (or more).
In this episode, I’m sharing how to stop overthinking, use your sessions more strategically, and turn a single shoot into a month’s worth of posts that build reputation, rapport, relationships, and true embodiment of your brand.
01:45 – The problem with using Instagram as a portfolio
03:29 – Creating content that works harder for you
07:08 – Building reputation: introducing yourself and your work
09:39 – Building rapport through storytelling
14:56 – Building relationships through social proof
22:19 – Embodying your brand authentically
24:10 – Repurposing content effectively
27:34 – Join the 21-day Instagram challenge
Plus, I’m sharing more about my brand new 21-Day Instagram Challenge happening inside a private IG chat starting September 1st—simple, daily prompts that help you stay consistent and get visible so you can get more inquiries from IG.
👉 DM me “challenge” on Instagram @maddiepeschong to join us!
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