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Lighting can feel so intimidating—especially if you’re used to relying only on natural light. I used to be that photographer who prayed for big windows and white walls and sweated at the thought of using flash. But once I started actually practicing with artificial light, it completely changed my confidence behind the camera.

In this episode, I’m sharing the lighting setups I use most often during brand sessions—from natural light to flash to strobes—and how to know which one to use when. Plus, we’re diving into why lighting isn’t just technical, it’s part of your brand.

Here’s what we’re talking about:

• My journey from natural-light-only to confidently using artificial light
• The exact gear I use on brand shoots (hello, Profoto A10 😍)
• Why modified natural light is my go-to setup
• How lighting helps create a cohesive, elevated brand portfolio
• What’s included in Behind the Shot and why now’s the perfect time to join

✨ Join Behind the Shot and get $150 off with code SUMMER25: maddiepeschong.com/behindtheshot

The August summer sprint inside BTS includes live calls, a new pricing module, and the accountability you’ve been needing to actually finish the course.