It’s no secret that I love Instagram. I’m a big fan of the platform. I love connecting with people there, I love creating the content, I love seeing what other people are doing and scrolling for way too long. It’s a great platform and when used properly, it can be a huge asset in your business.
But it’s also no secret that Instagram can be really draining. I think especially over the past couple of the years that constant connection, while helpful, can also be a bit of a detriment. Because Instagram is this wheel that keeps on spinning, we can start to feel like we can’t take a step off of the wheel. It’s exhausting, right?!
So, having other things in place in your business that are able to keep moving, even when you want to take a break, is really important – to keep generating sales, to get your content out to more people, to add people to your email list, etc.
And that is essentially how I met today’s guest, Addie Gray. Addie is a Pinterest expert and analytic strategist. I actually met her on Instagram about a year ago, and she has been working in my business for about 9 months managing my Pinterest!
Addie is a queen in the realm of Pinterest, and I have her to thank for my Pinterest page doing well. Today’s episode is a deep dive into that and why Pinterest could be a great thing for your business. Here’s some of the things we talked about in today’s episode:
- All about Addie and how she first got started with Pinterest
- Optimizing your Pinterest account
- Using secret Pinterest boards
- Why Pinterest is a good platform for business owners to consider
- How Pinterest differs from Instagram and can be working in the background for you
- Creating and scheduling Pinterest content
- SEO and optimizing your pins with keywords to show up in the search results
- What type of content to put on Pinterest (simpler than you think!)
- What making money on Pinterest looks like
- Repurposing content
- Figuring out your Pinterest strategy
A few highlights from this episode:
[10:18] – Instagram is very contained within itself, and it’s hard to get people off the platform. With Pinterest, for the most, it is very much a platform designed to get people off of the platform and out to your website.
[11:25] If you don’t show up on Instagram for a week, you have to go back and do it all over again. But with Pinterest, it’s okay. It’s building a foundation that will keep working for you.
[15:22] One thing to remember is that Pinterest is not a social media platform like Instagram or Facebook. People aren’t going there to check what their friends are doing. People are going to Pinterest, maybe scrolling through their home feed to see what’s coming up, but what they are doing the majority of the time is going to that search bar and typing in what they are searching for.
[18:38] It’s making sure that you have a way for people to move from discovering you on Pinterest to actually making the sale.
[27:04] I think the beauty of not having started yet on Pinterest is that you have the opportunity to go into it with a strategy from the very beginning.
Whew, who knew Pinterest had so much potential for your business?! It really is an amazing tool and platform to use to repurpose content and stretch it further, grow your audience and email list, and even get clients and customers from it. Addie is an expert, and I loved what she shared today! You can find Addie at www.addiegray.com or @addiegraydigital on social media.
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