Filed in : Branding

Jen Gumbel Branding Session

Clear, easy, and relatable were a few of the terms Jen used for how she wants her clients to feel when working with her. In her business, Organized (after)Life, she finds that talking about death, legacy, and other afterlife things can sometimes go over many people’s heads. The legal terms and how everything works can get complicated, which is where Jen steps in.

Simply put, Jen is a national legal expert that can explain the death legal stuff LIFT (“like I’m five, thanks”). She breaks it down and helps clients learn about things like estate planning so they can avoid a legal mess later on.

When planning for Jen’s session, I wanted to make sure her personality showed through the photos as SHE is the woman behind her brand. This shoot reflected Jen’s desire for her clients to feel like they could relate to her as she educates them, empowers them, and supports them.

Most branding sessions include venturing to other locations. Jen wanted a bright and light house to start and also wanted a few at a coffee shop. She wants her clients to feel like they can always get the inside scoop from her, rather than feeling like they have to have meetings in a stiff office setting. We always work together for sessions to be sure that your vision is being reflected in the images!

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