Listen on Apple Podcasts  |  Listen on Spotify

What if the reason that clients aren’t booking your top package isn’t the price, but rather how you have positioned it?

I hear so often from the brand photographers that I work with that they aren’t able to sell the high price tag that they want to sell. They continually have people who are just booking a headshot or wanting to book their smallest package when it comes to personal brand photography.

And once we really dig into their offers and how each of them are positioned, it’s typically quite clear why that keeps happening. And they don’t need to slash prices to get people to book the package that they want to book. They need to make sure that they are positioned in a way that make them appealing to be booked.

This episode is all about creating offers that you want to sell as a brand photographer and that actually serve your clients.

01:06 Why Clients Aren’t Booking Your Top Package

01:53 Upcoming Masterclass: Double Your Prices

02:48 Common Mistakes in Offer Positioning

05:49 The Importance of Asking the Right Questions

08:15 Creating a Signature Session

11:53 The Benefits of a Three-Hour Session

Links:

• Double Your Prices Masterclass: May 14 at noon CST – Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!