Today’s podcast guest has become a very dear friend of mine. Her name is Jenny Roth, and she is a copywriter from near Aberdeen, SD. I’ve talked before about some of the changes that have occurred in my business over the last year. A big part of that has been hiring a team and working with team members and contractors that do various things in my business, and Jenny was one of the first people that I started working with.
Jenny does so much writing in my business. She has done sales pages, my new website that I launched last year, but we first got started working together when she started doing my email copy. Jenny has changed my business for the better! Working with her has forced me to be more proactive in my business and to think further ahead (I typically am just thinking about tomorrow, maybe next week!). We work ahead a month on emails, which may sound like a small thing, but it has actually been huge to be a bit more forward thinking.
When we get together once a month, I basically tell Jenny my life story, and she turns it into these beautiful emails. She understands me – any good copywriter is like that and has that magic of just being able to talk to someone and replicate their brand voice to talk in a way that sounds just like them.
The biggest compliment that I get on my emails is that people are shocked when they find out that someone else writes them. And yet, when I read the drafts when Jenny sends them over, I always find myself saying that it sounds just like me. She takes what I say and puts it together in a way that flows well and is easy to understand.
In today’s episode, we are really focusing on email marketing, which makes sense as Jenny’s magic is definitely in connecting with people via email. Grab a notebook and pen because she has SO many good tips that she shares in today’s interview.
Here are some of the things Jenny and I discussed:
- How Jenny and I got connected
- How she gets most of her leads through pitching herself
- Jenny’s story and how she got to where she is now
- How Jenny niched down to email copy
- Jenny’s process of taking on someone else’s voice when writing
- Step one in writing: get your thoughts out there, even if it’s messy
- How email is another avenue to reach people and can be a compliment to your social media
- How to get people on your list and lead magnet ideas
- Welcome/nurture sequences and order bumps
- Email service providers
- How often you should be emailing your list
- Repurposing content for email
- “I don’t know what to send my email list” and making an email plan
- Getting help and hiring out for email (or other areas in your business)
A few highlights from this episode:
[8:29] – As all business owners know, you kind of just start. You take the leap before you are 100% sure where you are going sometimes.
[9:39] – I always kind of think that if social media is like your party, to me, email is like your afterparty. There’s just something about it. You can be more personal. It’s a more intimate, close group of people who have literally opted in…
[9:59] – You can be more yourself. It’s not like sharing with the whole wide world. It’s more like sharing with your afterparty people, the people that are hanging out with you at 3am.
[16:27] – I think if you are working really hard on social media and are building an audience there and putting a lot of time and effort into social media, your email list is going to be all the better.
[17:07} – It’s just another avenue to reach more people and to continue the momentum you’ve built on social media.
After listening to this episode, if you are like “my life has changed, I’m starting an email list,” start with Jenny’s free 15-minute masterclass. She walks you through your welcome sequence, what to say, when to send it, etc. You can find more information at jennyrothcopywriting.com. You can also connect with Jenny on social media @jennyrothcopywriting.
If you are interested in getting started with an email list, my favorite email service provider is Flodesk! It is super easy to manage and allows for you to create modern and fun emails. You can use this link to get Flodesk for just $19/month.
Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!