As we head into 2023, I am still experiencing cold pitching fairly often. Maybe there is a strategy behind it that I just haven’t heard, but for the most part, I don’t think cold pitching should be a part of your business plan.
Cold pitching often feels forced, invasive, and something that most people don’t want to experience. In my opinion, cold pitching is out, and we need to utilize a better way to sell that is more authentic. That’s what episode 74 is about. Here are the main things discussed:
- Why cold pitching is out
- They key is in forming relationships
- Connecting online and offline
- Checking in with our goal behind our actions (so that it’s not just “I’m doing this to get someone to buy something”)
- We can still pitch in our business!
- Pitch examples and how women I work with go about it
- Asking for reviews and referrals
- It’s not just a transaction; there are real humans involved!
A few highlights from this episode:
[2:35] – The reason that cold pitching feels so icky is because it’s pitching and selling from a place where there is no relationship. There is absolutely no foundation.
[9:24] – The goal here is not to make more money. The goal here is to build a really incredible business. The goal here is to serve people well.
[12:31] – Pitching is not bad, but it’s all in the way that you go about it. A way that I have gone about it that makes it feel really good for me is to personalize the pitch.
[20:27] – We need to be thinking more about the humans than we do about the transactions.
Cold pitching isn’t the only way. There are better ways to go about selling and promoting yourself, and there are better ways to grow your business and reach new people. Hopefully this episode will help you take steps that feel more authentic for you.
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