Picture this: You just got an inquiry from a brand photography client you are so excited to work with. You spend 45 minutes building a custom proposal…tweaking image counts, session length, adding options, and you hit send feeling good. And then? Silence. Or worse, they come back asking what they can remove to make it cheaper.

Here’s the thing: it’s not your pricing. It’s how you’re pricing.

In this episode, I’m breaking down why custom packages are quietly killing your conversions and what to do instead. If you’ve been defaulting to “build-your-own” proposals because you want to serve your clients well, this is your sign to stop overcomplicating it. Your clients don’t need more options. They need a clear, confident expert to guide them!

We’re talking:

• Why “custom everything” creates confusion (not flexibility)
• How too many options leads to ghosting and price shopping
• The real reason clients push back on pricing
• Why features don’t sell (and what actually does)
• What an expert-level package structure actually looks like
• How to position your offer so clients trust you without questioning every detail

Links & Resources

• ✨Join Behind the Shot – my self-paced course for brand photographers who want to confidently plan, shoot, and deliver brand sessions that get results—for their clients and for their business. Learn more here!
• 📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨