You are making All. The. Content. You’ve got your Marketing Monday, you’re creating in Canva, you’re scrolling for the perfect reel… and you’re exhausted.

If that’s you (or has been you) – it doesn’t have to be this hard.

Yes, content creation takes time. It should. It’s how you make money. But there is a way to make it simpler and still wildly effective. In this episode, I’m breaking down what I call “lazy girl content” – the kind of content that feels almost too easy, but consistently performs the best.

This is the follow-up to last week’s conversation about reach content, and we’re getting super practical here. If you want engagement, visibility, and momentum (without burning out or spending hours designing posts), this is the type of content you need to try this week.

We’re talking:

1. What “lazy girl content” actually is (and why it works)
2. The two formats to focus on: reels + carousels
3. 5–10 second B-roll reels with strong, scroll-stopping hooks
4. Messaging that makes your ideal client think, “wait… that’s me”
5. Casual carousels that feel like you (not over-designed)
6. Why simpler, more human content often performs better

Links & Resources

1. ✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
2. 📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
3. 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
4. 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

1. Website: maddiepeschong.com
2. Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨