I know you want to grow your audience on Instagram…and it feels like it’s just not happening. But most people don’t actually have a growth problem. They have a messaging problem.

In this episode, we’re talking about what actually drives growth on Instagram in 2026… and what to stop doing. Because growth isn’t the goal. It’s the byproduct of creating content people share, save, and send to their friends.

If you’re stuck blaming the algorithm, posting a pretty portfolio, or trying to make one post do everything… this one’s for you. We’re breaking down what really builds an audience of the right followers — the ones who move from “who is this?” to “I trust her” to “I want this.”

We’re talking:

1. Reach content vs. rapport content vs. revenue content — and why you need all three
2. Why the algorithm isn’t sabotaging you (people build the algorithm 👀)
3. The biggest mistakes photographers make when they’re not growing
4. Why entertainment alone won’t build reputation or revenue
5. How to stop overcomplicating your posts and start rotating strategically
6. Examples of POV-driven content that actually connects

Growth isn’t about posting more (unless you’re not posting at all). It’s about creating content that makes people feel understood and that builds trust…even if it’s not the highest-engagement post on your grid.

Links & Resources

1. ✨ Join Rebrand: My group program where I teach a repeatable system for creating this type of content so you build reach, rapport, and revenue (without having to live on IG). Learn more here!
2. 📸 Grab the Ultimate Personal Brand Session Shot List: maddiepeschong.com
3. 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
4. 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

1. Website: maddiepeschong.com
2. Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨