I love the traveling, conference attending, and speaking part of my job, but I’m a homebody at heart. As I jump back into real-time content creation this week, it had me thinking about something that kept coming up everywhere I went: AI.

And honestly? I have a lot of thoughts.

This episode is a very real look at how I’m using AI in my business right now and how I truly feel about it. On one hand, it’s an incredible tool. On the other, I’ve got ethical concerns, environmental questions, and a strong resistance to losing the human side of what we do. So instead of pretending I have the “right” answer, I’m walking you through what I’m actually doing – especially when it comes to content, and how I’m trying to use AI without losing my voice (or my mind).

We’re talking:

• The pressure to “keep up” with AI (and the guilt that comes with it)
• Ethical + environmental concerns no one’s really answering
• AI tools I actually use in my photography business
• Why original thought has to come first (always)
• My exact workflow for turning one podcast into emails + social content
• The difference between using AI well vs. sounding like a robot

Links & Resources

• ✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
• AI tools mentioned: Evoto, Imagine, Descript, Fathom
• 📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨