If it takes you an hour or more to make one reel, I can tell you right now how that reel is going to do: badly. 😬 And I know that because I’ve watched it happen a few hundred times. Somewhere along the way, photographers got the idea that good content has to be complicated—and it’s making Instagram way harder than it needs to be.

In this episode, we’re talking about why the content you’re spending the most time creating may actually be hurting your consistency and your results. I’m breaking down what I see over and over in content reviews inside Rebrand, what Instagram is already telling us works, and why I’m a big fan of what I lovingly call “lazy girl content.” Because the goal isn’t to make sloppy content. It’s to make simple, strategic content you can actually sustain.

We’re talking:

• Why complicated content often doesn’t perform
• What “lazy girl content” actually looks like
• The five-to-seven-second B-roll rule
• Why one piece of content should make one singular point
• How overcomplicating content kills your consistency
• A 10-minute content challenge to try this week

Links & Resources

• 📱 Join my free Visibility Challenge, starting September 1: simplify your content and make sure your Instagram profile is ready when new people find you
• ✨ Learn more about Rebrand, my group program where you’ll get content reviews, coaching, and support growing your brand photography business. Learn more here!
• 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
• 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨