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One of the biggest challenges in booking high-paying brand photography clients is helping them understand what brand photography actually is, and how it’s different from other types of photography.

Until they truly get this, it can be tough to get them to invest four figures in a session or see the full value of what you offer.

In this episode, I’m breaking down what brand photography really is (because it’s so much more than just headshots) and how you as a photographer can clearly explain it to potential clients to book more sessions with confidence.

01:07 Behind the Shot Spring Sale

03:00 Understanding Brand Photography

05:56 Personal vs. Commercial Brand Photography

07:37 The Importance of Variety in Brand Photography

10:56 Building Trust and Planning for Success

14:23 Upcoming Challenges in Behind the Shot

Links

• Behind the Shot: Learn how to plan, shoot, and deliver your first brand session to rave reviews. Use code SPRING to save $250.
• The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!