The Discovery Call Framework My Students Use to Consistently Book Brand Photography Clients


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When I was a wedding and portrait photographer, I avoided discovery calls like the plague. I’m a classic millennial and just didn’t want to get on a phone call.

Now, as a brand photographer, discovery calls are a major source of income, and I’m a huge advocate for them.

I know discovery calls can feel awkward and salesy, but this episode is going to flip that script. I’m walking you through the exact framework my students use to turn warm leads into dream brand photography clients through discovery calls.

01:06 The Importance of Discovery Calls

01:39 Framework for Successful Discovery Calls

03:02 Building Trust and Rapport

05:43 Setting Up and Conducting Discovery Calls

10:40 Understanding Client Needs

12:19 Concluding the Discovery Call

16:20 Client Follow-Up and Next Steps

18:05 Join the Rebrand Waitlist

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Maddie Peschong:

If I’m giving you my elevator pitch, I’m a Sioux Falls, South Dakota, brand photographer, studio owner, and educator for creative women.

Charge your Airpods. This is gonna be good.

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