If you’ve been thinking about niching down but feel nervous about how it might affect your income or your business overall, this episode is a must-listen.

Jill shares how niching was actually the thing that catapulted her business forward. After joining Rebrand, she was able to simplify her marketing, raise her prices, and see a 69% increase in revenue from Q1 of last year to Q1 of this year (all while working less).

In this episode, we walk through Jill’s journey of finding Rebrand, what it helped her clarify in her business, and how it gave her the confidence to go all in on brand photography. Now a highly-skilled and successful brand photographer, Jill continues to stick around in the Rebrand community because of the support and continued growth she experiences inside.

01:31 Jill’s Photography Journey

02:32 Challenges Before Joining Rebrand

04:20 How Jill Found Rebrand and Took the Leap

06:27 Transitioning Exclusively to Brand Photography

11:55 Impact of Niching Down

17:51 Advice for Photographers Considering Niching

Links:

• Join Rebrand: my 12-month transformative brand program for photographers who want to book their highest paid sessions EVER (and feel damn good doing it). Become a booked out brand photographer when you join Rebrand. Enrollment is open!