Instagram has been my thing since before I even had a photography business, but this year, my content looked a little different. I hired a social media manager, leaned into more nuanced topics, and started paying closer attention to what was actually working instead of just guessing. And spoiler: my best-performing posts were not the perfectly designed, “Pinterest-worthy” ones.

In this episode, I’m breaking down my best Instagram content from the year and what all of those posts had in common.

You’ll hear what kind of posts actually did the best for my brand photography and education business and how you can also use those patterns to create better, more strategic Instagram content of your own.

We’re talking:

• Why I finally hired help for Instagram, even though social media has always been “my thing”
• How I identified my best-performing posts (and what those posts actually were – see them on the blog!)
• What my top content had in common: 5 main things
• How “I” language and personal stories can still be super valuable for your audience
• Why leaning into hotter topics made my content more fun
• How behind-the-scenes and milestone posts ended up in my top performers

Links & Resources:

• 🏆 See my top performing posts & stats on the podcast blog post
• 📱 Come hang with me on Instagram: @maddiepeschong
• 📸 Learn more about Rebrand and my education for brand photographers on my website: maddiepeschong.com
• 📝 Binge more educational posts, past podcast episodes, and resources for brand photographers on the blog

Let’s Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

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