If you’ve ever had a potential client tell you, “I don’t even know what we would shoot,” because they sit at a computer all day, this episode is for you. It’s also for the photographers who secretly aren’t sure what they’d do with a lawyer, accountant, banker, or coach on their calendar.

The truth is, these are some of the most overlooked brand photography clients out there, and they often need brand photography more than anyone! In this episode, I’m sharing why photographers are sleeping on these businesses, how to stop relying on laptops and headshots, and what it really takes to create strategic brand sessions for clients whose work lives mostly inside their brain.

We’re talking:

• Why “boring” businesses are actually incredible brand photography clients

• The huge mistake photographers make when marketing their services

• Moving beyond headshots, laptops, and office photos

• How to uncover visual storytelling ideas through discovery calls

• Translating abstract concepts like growth, communication, and leadership into imagery

• Becoming a strategic partner instead of “just” a photographer

Links & Resources

• 💻 Join my free Sessions That Sell masterclass on June 25th at noon Central: maddiepeschong.com/masterclass
• 💬 Questions or episode ideas? DM me on Instagram!
• 📝 Blog: More tips and tools to grow your personal brand photography business

Let’s Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.🎙️✨